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Humber businesses are being urged to harness the region’s unique digital infrastructure and capabilities to drive a new era of growth and prosperity.

As part of the Humber Local Enterprise Partnership’s Humber Growth Hub’s flagship #GrowMySME programmes, Digital Catalyst aims to shine a spotlight on the Humber’s leading digital businesses, to share their best practice and to provide the practical support required to achieve higher levels of growth and profitability through the adoption of more technologies and more advanced technologies.

Speaking about the launch of the flagship Digital Catalyst programme Paul Burnley, ICT for Growth Programme Manager at Hull City Council said: “The Humber’s vibrant digital sector, coupled with the fastest broadband in the UK puts our businesses in a unique position.

‘’We developed Digital Catalyst to capitalise on this position. The programme will work with ambitious businesses to identify opportunities to use digital technology to drive growth, profitability and innovation.”

Launching on Wednesday, March 25 at the Aura Innovation Centre in Hessle, business leaders will hear from keynote speaker and Managing Director of KCOM, Sean Royce, who will offer insights about how businesses can benefit from UK’s fastest broadband infrastructure.

The launch will also feature serial entrepreneur and innovator Rob Lewis, CEO of Edenic Group, who will hone in on the digital trends that are shaping the economy, industry and the way we live our lives.

Mark Modena, Digital Catalyst, Programme Director said: “Businesses who effectively harness digital technology typically grow at least 30% faster and enjoy 20% higher profits. Our team of Digital Experts specialise in working with businesses to understand how they can scale faster and achieve higher margins through the delivery of a superior customer experience and value proposition.

“The great things is that many of the digital technologies required to do so, such as cloud computing, customer management, enterprise resource planning and financial management software are available off the shelf, are easy and cost effective to implement, yet can have a huge impact on customer satisfaction and the bottom line.”

Designed specifically for established, ambitious businesses, Digital Catalyst aims to accelerate the adoption of digital technology, helping to boost participating companies’ competitiveness, profitability and scalability.

Businesses can find out more by visiting the Digital Catalyst launch event page here (North Bank) or here (South Bank) or by contacting the Digital Catalyst team on 01482 686700 and at