One of Cleethorpes’ leading independent jewellers is looking to grow the business to an international market with help from the Regional Growth Fund. Money was granted from the ‘Growing the Humber Programme’, run by North East Lincolnshire Council on behalf of the Humber Local Enterprise Partnership and supported by the Government’s Regional Growth Fund (RGF).
Daniella Draper has been producing hand crafted jewellery for the last five years for an exclusive market, but with the turnover increasing each year for the last five years, the company has decided to branch out into a new market.
Nearly £14,000 from the fund will be used to invest in new specialist tools for silverworking and working with precious stones, as well as a new bench to accommodate a new employee, to be engaged to support the growing business as Daniella explores the wholesale, e-commerce and export markets.
“Retailers are now looking for things that are different to their competitors,” said Daniella, explaining the decision to expand. “The opportunities provided by e-commerce mean that we can expand rapidly, while still providing the personalised touch. And it’s thanks to the grant that we’ll be able to do this a lot sooner than we expected.”
Councillor Ray Oxby, portfolio holder for regeneration, said, “We’re pleased to be able to support such a well-recognised company and see their exciting plans for the future. The opportunites offered by the wholesale and export markets means the company could grow from strength to strength. It’s great to have companies like this based in our area.”