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Sam Cook is a Sales Manager at the Hampton by Hilton Humberside Airport.

With a passion for creating the Humber Region as a destination of choice, Sam sits on the Hospitality association boards for both sides of the Humber and the North Lincolnshire Tourism Partnership board, founded to raise the profile of the region and increase overnight stays, footfall and develop the supply chain within the Humber Region.

Sam is currently focused on building and maintaining relationships and potential clients within her current role as Group Sales Manager of three hotels, restaurant and serviced apartments within the region.